BIZ/TECH SERIES: CUSTOMER DISCOVERY
Learn how to engage and get a deep understanding of your target market and their needs, really listen to what they are telling you, and capture and convert that into actionable insights. Each participant will have the opportunity to practice their interviewing skills and receive feedback and coaching in a safe and supportive environment. Come find out why “being a fox is better than being a faucet” when it comes to interviewing!
Skills You Will Gain:
1) How to effectively set up and conduct customer discovery interviews
2) Extracting patterns and insights from the interviews you conduct
About the Speaker:
Helder has mentored hundreds of student entrepreneurs over the years in various aspects of venture development, with a particular emphasis on customer discovery, business development, and effectively pitching to prospective startup team members, investors, and customers. Helder is an Instructor in the NSF's I-Corps program, which teaches scientists customer discovery. He also developed a Lean Liftoff program for rapidly and cost-effectively moving from concept to viable business model.